Hi! We're Lucky Penny.

Lucky Penny is the sweet little sister shop to House of Lucky, located in the seaside town of Lavallette, New Jersey. As a new addition to our bustling island, we're excited to offer a fun hideaway filled with cute apparel, accessories, gifts and other curiosities for babies, kids and tweens (and the young at heart)!

Inspired by the coolest girl we know, Lucky Penny is all about creativity, self expression and kindness.